Decision 1: capacity, in millilitres, not in label words
Start here, because it is the decision that fails publicly when it is wrong. Every brand rates its pairs in words - Light, Moderate, Heavy, Super, Overnight - and the words are not comparable. Our claims report shows the same word spanning roughly three times the capacity from one brand to another, so "Heavy" tells you where a pair sits in one brand's range and nothing about how it compares to the next brand.
The fix is to think in millilitres. Describe your flow to the absorbency translator and it returns the tier at each brand that covers it, with each brand's own published claim graded for how well it is evidenced. Pick the tier that covers your heaviest hours with some margin, and treat the label word as a name, not a measurement.
Decision 2: size, from your hip, per brand
Period underwear is sized on a hip measurement, not on the size you usually buy, and the brands disagree with each other. The same hip measurement can be a medium at one brand and a large at the next. Measure around the fullest part of your hips and seat, then let the size finder return your size at every charted brand at once. If you land between sizes, size up for a snug seal at the legs rather than down - a gap at the leg opening is the most common fit-related leak.
Decision 3: the cut
Cut decides comfort and coverage, and it interacts with capacity. Thongs and bikinis carry the smallest absorbent panel and sit at the light end of every brand's range. Briefs, boyshorts and high-waisted styles carry the largest panels and reach further back, which is what you want for sleeping and long sitting, when flow runs toward your tailbone. Most people end up with two cuts: something minimal for light days and something full-coverage for heavy days and nights. The style pages list every brand's pairs in each cut, with capacity on every card.
Decision 4: fabric, and the safety questions behind it
The layer against your skin is either cotton (often organic) or a synthetic wicking fabric. Cotton is more breathable and gentler if synthetics irritate you; synthetics tend to feel drier faster. Underneath, every pair has an absorbent core and a leakproof barrier, so "cotton" always describes the top layer, not the whole pair.
If safety is part of the fabric question for you, the safety hub holds the sourced record: the PFAS settlements, what silver finishes are for, why there is no ingredient list, and what the research says about breathability. None of it requires a chemistry degree, and none of it is marketing.
Decision 5: price, and how many pairs
A pair is more expensive than a box of disposables and cheaper than a year of them. The cost page computes what a year of periods costs from live prices, and the budget guide ranks the cheapest verified pairs. How many you need depends on your cycle length and how often you can wash: a full rotation is usually six to nine pairs, but nobody should buy nine on day one.
Then: buy one pair, not a set
Period underwear is usually final sale for hygiene reasons, and fit, feel and tier are personal. Buy a single pair in the tier and size the tools gave you, wear it through one cycle, and only then expand. If it leaks, the leaking guide walks through the five causes in order. If it is right, the same brand and tier in a second cut is the cheapest possible next purchase, because the size and capacity questions are already settled.
Quick answers
- How do you choose the right period underwear?
- In this order: capacity in millilitres (use the translator, not the label word), size from your hip measurement at each brand, cut (minimal for light days, full-coverage for heavy days and nights), fabric (cotton or synthetic top layer, plus whatever the safety record means to you), then price and how many pairs. Buy one pair first and let a cycle prove it.
- Which brand of period underwear is best?
- There is no single best brand, because the brands differ mostly in how they size and how much each tier holds, and both of those are measurable. A brand is "best" for you when its tier covers your flow in millilitres and its chart fits your hip. The catalog shows every brand's pairs side by side with verified capacity, and the compare page puts the two most-asked-about brands head to head.
- Should I buy period underwear in a set?
- Not the first time. Sets are cheaper per pair, but period underwear is usually final sale, and a wrong tier or size multiplied by five is an expensive mistake. Buy one, wear it for a cycle, then build the rotation around what worked.
- Do period underwear brands run small?
- Some do, some run large, and a few run true - which is exactly why sizing from your hip measurement per brand beats guessing from your usual size. The size finder shows each brand's answer for one hip measurement, and each brand page notes which direction its chart tends to run.
Related guides
What size period underwear should I get?
Period underwear is sized on your hip measurement, not your usual dress or bra size, and brands disagree, so the same body can be a M at one brand and an L at another. How to get it right the first time.
What does "Heavy" mean in period underwear?
A tier labeled "Heavy" holds about 20 to 63 mL depending on the brand - a 3x spread for the same word. What it really means, brand by brand, in millilitres.
How many pairs of period underwear do you need?
A full cycle usually takes six to nine pairs, depending on your flow, how often you change, and your laundry routine. How to work out your own number without over-buying.
Want the one-page version of the data behind these guides? The printable absorbency cheat-sheet puts every brand's tiers in millilitres on a single sheet - free, no email needed.
The two hard decisions, settled in your browser
Translate your flow into the covering tier at each brand, then get your size at every brand from one hip measurement. Nothing is stored.