Methodology
How we measure period underwear absorbency
The methodology behind our cross-brand absorbency table: why tampon counts don't compare, how every claim is normalized to millilitres, how each number is graded for data quality, and how corrections work.
Last updated 2026-06-11 · Covers 13 brands, 44 absorbency tiers · 9 brand-published-mL numbers, 28 converted from counts, 7 conflicted/unconfirmed · 3 brands with internal conflicts flagged
1. The problem: a “tampon” is not a unit
Nearly every period-underwear brand states absorbency as “holds N tampons' worth.” But the word “tampon” spans a wide official range. Under the FDA's tampon-labeling standard (21 CFR §801.430, measured with the syngyna saline test), absorbency classes are:
| FDA absorbency term | Grams of test fluid |
|---|---|
| Light | 6 g or less |
| Regular | more than 6 g, up to 9 g |
| Super | more than 9 g, up to 12 g |
| Super plus | more than 12 g, up to 15 g |
| Ultra | more than 15 g, up to 18 g |
So when one brand counts a “regular tampon” as ~5 mL (below the FDA floor of the regular range) and another counts it as 9 mL (the top of the range), a “10 tampons' worth” claim at the first brand means roughly half the capacity of the same claim at the second. Tampon counts are marketing shorthand, not a unit. Millilitres are a unit.
A tier LABELED 'Heavy' ranges from ~20 mL (Saalt, Proof, WUKA) to ~36-63 mL (Knix) across brands - roughly a 3x spread for the same word. A shopper buying 'Heavy' has no way to know which she is getting.
2. Our normalization rules
- mL is the anchor. When a brand publishes millilitres, we use them unchanged.
- Counts convert at the brand's own stated basis. Thinx states a 9 mL regular tampon, so Thinx counts convert at 9 mL. Where no basis is stated we use the industry-common ~5 mL per regular tampon and 9 mL per super tampon, and say so in the source note.
- Unstated basis = honest range, not invented precision. When a claim has no stated basis and the plausible bases disagree (e.g. a “12 regular tampons” claim that could mean 60 mL at 5 mL/tampon or 108 mL at 9 mL/tampon), we publish the full range and grade it C.
- The brand's verbatim claim is always preserved in the source note next to every converted number, so you can check our arithmetic.
- Tampon-equivalents are derived once, uniformly. The friendly “tampon-equivalent” column is always mL ÷ 5, the common basis, so every brand is on the same footing. It will not match a brand's own count when that brand uses a different basis - that mismatch is the point.
- Scope is standalone period underwear only. Period swimwear, reusable pads, removable boosters/inserts, and bladder-leak (incontinence) lines are excluded and noted per brand.
3. Data-quality grades: every number tells you how much to trust it
No other source grades period-underwear absorbency data at all. We grade every tier:
Brand publishes capacity in mL directly. No conversion applied; highest precision.
9 of 44 tiers currently carry grade A.
Brand publishes tampon counts with a stated or industry-standard basis; converted to mL as shown. Conversion uncertainty applies.
28 of 44 tiers currently carry grade B.
Brand sources conflict, the basis is unstated, or the claim is retailer-only / not first-party confirmed. The mL range reflects the spread, not a measurement.
7 of 44 tiers currently carry grade C.
4. Brand claims vs. independent testing
All figures are the brands' OWN maximum-capacity claims (typically saline lab tests at full saturation). The only independent test with actual blood components (DeLoughery et al., BMJ Sexual & Reproductive Health, Aug 2023, Oregon Health & Science University; 21 products tested with packed red blood cells) measured period underwear absorbing on the order of 1-3 mL before saturation - far below claimed capacity. Blood is more viscous than saline and real-world leak-free capacity is lower than lab maximums. Use this table to compare brands on a like-for-like basis; do not read any mL figure as a leak-free guarantee.
Reference: DeLoughery E. et al., “Red blood cell capacity of modern menstrual products: considerations for assessing heavy menstrual bleeding,” BMJ Sexual & Reproductive Health (2023). The community-run capacity tests you may have seen on Reddit (shoppers pouring measured water into pairs at home) exist precisely because no comparable public data does.
5. Per-brand basis, verification date, and known conflicts
| Brand | Claim basis | Verified | Known conflicts / notes |
|---|---|---|---|
| Knix | super tampons x9 mL; uses live collection-page figures (higher than the brand's own blog) | 2026-06-11 | Knix's blog and live collection pages publish different super-tampon counts per tier; this table uses the live collection-page (higher) figures. |
| Thinx | regular tampons at THINX's own 9 mL/tampon (not the ~5 mL most brands use) | 2026-06-11 | Thinx counts a 'regular tampon' as 9 mL, so its tampon labels look smaller per-tampon than brands using ~5 mL. Normalized to mL here for honest comparison. Separately, the brand's current flagship claim ('up to 12 regular tampons / up to 100 mL' on how-they-work) implies 8.3 mL/tampon - matching neither the common 5 mL basis nor the brand's own blog (6-9 mL) - and is not reconcilable with the classic tier ladder below (Super = 45 mL). The identical phrase '12 regular tampons' worth' means 60 mL at WUKA and 100 mL at Thinx. v3 finding (2026-06-11): the SAME 'up to 12 regular tampons' worth' claim is printed on All Day PDPs, All Night PDPs, and Teens PDPs alike - one blanket maximum across the whole period line, with no per-tier capacity ladder in current product marketing. |
| Modibodi | tampons with brand-stated mL; Modibodi states the basis itself: '(Based on 5ml tampon)' | 2026-06-11 | Owned by Essity (which also owns 80% of Knix). Swimwear 'High' (40 mL) and the insert-dependent 'Ultra' (250 mL with a reusable insert) excluded as not standalone underwear. US site publishes tier names without units; mL figures are from the brand's AU/global pages. v3 (2026-06-11): US PDPs re-verified verbatim ('Moderate Absorbency: 30 mls, Tampons Equivalent: Up to 6 tampons (Based on 5ml tampon)'; Super: '50 mls / Up to 10 tampons, Perfect For: Heaviest days and Overnight'). Per-product tiers come from single PIM- tags; multi-absorbency packs carry several PIM tags ('Light Moderate', 'Heavy Overnight' appear only in those enumerations) and render unlabeled. |
| Saalt | tampons at ~5 mL | 2026-06-11 | Per-product tiers come from Saalt's own Absorbency_/Leakproof Underwear_ tags (first-party, verified 2026-06-11). 'Light to Moderate' is flow guidance on Regular-tier products - Saalt publishes no Moderate tier; 'Best for_Overnight' is a use-case tag on Heavy/Super products, not a tier. |
| Proof (Proof by Always) | regular tampons (stated directly) | 2026-06-10 | DTC store ended fulfillment 2026-01-30; the brand continues at retail as 'Proof. by Always' (P&G). Watch the tier-name trap: the retail 'Super Heavy' brief claims 'up to 7 regular tampons' (matching the DTC OVERNIGHT Super Heavy Brief), while the DTC non-overnight 'Super-Heavy' tier is 5 - same words, different products. |
| Ruby Love | single absorbency, all cuts | 2026-06-05 | Period swimwear (3 tampons) and the double-sided reusable pad (6 tampons, used WITH a product) excluded. v3 (2026-06-11): current PDPs no longer publish ANY capacity claim ('can be worn alone or with a pad, tampon, or menstrual cup depending on your flow') - catalog rows render unlabeled rather than inheriting the 2026-06-05 line-wide figure unverified. |
| The Period Company | tampons at ~5 mL | 2026-06-11 | Swim tier (2 tampons) excluded. Site also offers a flow-to-pairs calculator (single-brand). v3 (2026-06-11): tiers live in every title ('... For Heavy Flows'); 'Overnight' is a merchandising tag on Heavy/Medium products, not a tier. The 'Pee.' line ('... For Moderate/Light Leaks') is incontinence underwear - carried in the catalog as bladder_leak, outside this table's scope. |
| Bambody | tampons (Amazon-primary; brand site unreachable) | 2026-06-05 | Size chart unverified (DataDome / no reachable brand property). Amazon-led brand, sizes XXS-6XL. |
| Aisle | regular tampons with brand-stated mL | 2026-06-05 | Standalone liners, reusable pads, and the BOOSTER-only insert excluded. Acquired Dec 2023 by Lux Perry (somedays). |
| WUKA | brand-stated mL | 2026-06-10 | The rare brand publishing mL directly; navigation is 'Shop by Flow'. |
| Rael | regular tampons (conflicting claims) | 2026-06-05 | Product page says 4-5 regular tampons; blog/retailer says 3. |
| Hanky Panky | regular tampons at ~5 mL | 2026-06-11 | Per-cut claims on the brand's own PDPs (verified 2026-06-11). The feed's 'medium' product tag contradicts the PDPs - the thong is Light, every other leakproof cut is Regular. |
| Skims | tampons at ~5 mL (brand product copy) | 2026-06-10 | $24/pair, XXS-4X (live product page 2026-06-10). The shapewear giant now sells period underwear - the category convergence in one data point. |
Proof's DTC store (shopproof.com) states it fulfills orders only until 2026-01-30; the brand continues at retail as 'Proof. by Always' (P&G). Tier names overlap confusingly across the two lines - see the Proof entry. Cora exited period underwear entirely (cora.com/products/period-underwear 404s; underwear absent from nav as of 2026-06-10). Not included. Thinx's current flagship claim ('up to 12 regular tampons / up to 100 mL' on how-they-work, mirrored by the retail/Amazon listings) is not reconcilable with the brand's classic per-tier ladder (Super = 45 mL) - both are encoded under Thinx, with the contradiction flagged. The identical '12 regular tampons' phrase means 60 mL at WUKA and 100 mL at Thinx - the single clearest proof that tampon counts are not a unit. Merchandising labels are NOT tiers (v3 finding): 'overnight' is a use-case tag at Saalt/Knix/The Period Company (the products underneath are Heavy or Super tiers); Thinx 'Ultra Soft' is a FABRIC line, not an absorbency level; Hanky Panky's 'medium' product tag contradicts its own PDPs (thong = Light, other cuts = Regular); Saalt's 'Light to Moderate' is flow guidance on Regular-tier products - Saalt publishes no Moderate tier. Catalog labels therefore come from per-brand canonical sources: Knix's own absorbency collections, Saalt Absorbency_ tags, Modibodi PIM- tags, Thinx product_type + handle prefixes, TPC 'For X Flows' titles, HP per-cut PDP claims.
6. Updates and corrections
Brands change tier systems without notice - Knix's own blog and live collection pages already disagree with each other, which is why per-brand verification dates matter. We re-verify rows on a rolling basis and date-stamp every change. Spot an error? Tell us via the contact page and we will re-check the brand's live pages and correct the table. We have no affiliation that affects the numbers: when we earn an affiliate commission it never changes a mL figure, a grade, or a tier mapping (see the affiliate disclosure).